Crossmedia Communication & Production Course

Course Content of the Crossmedia Communication and Production Course at SAE Institute

Digital Journalism is introducing fresh ways of storytelling, primarily through the technical components of new media. Using a combination of video, audio, photography and text the digital journalist is able to create a comprehensive, interactive account. Many of us use social networking sites such as Facebook, Twitter and Hyves, or start our own blog, to let the world know what we're thinking. If you are looking to turn your passion for writing and sharing into a profession, our new course in Crossmedia Communication and Production (Digital Journalism) will equip you with the skills you need to work in the fast paced environment of contemporary editorial departments. No publication can stay competitive in today's market without a strong online presence, including podcasts, blogs and videocasts. Consequently, journalists must now be able to integrate traditional journalistic skills with technical skills that enable them to create and immediately publish material in a variety of different media that captivates the digital audience.

• Introduction to Computing and Media
• This unit familiarizes students with the versatility and diversity of multimedia applications linked to contemporary personal computing from both consumer and professional perspectives.

• Journalism and image editing
• Journalistic workflow: News Item & Reportage
• Digital Photography
• Digital image editing 
• Digital image retouching 
• Software used: Photoshop, Illustrator

• Journalism and audio / video subjects
• Audio for multimedia
• Video editing
• DVD authoring, Podcasting
• Video reports, video interviews 
• Dubbing and syncronization 
• Structuring news items, dramaturgy, script

• Journalism and web subjects
• Theme selection & Research, Target Group
• Press law & Copyright & Filming permit
• Press ethics / Speech / Language in Journalism
• Online writing SEO 
• Journalistic workflow: Reporting, commentary 
• Using source code: HTML, XHTML, XML
• CSS, forms  WYSIWYG editing
• Javascript, basic server protocols (FTP, HTTP) 
• Blogs and content management systems 
• Journalistic workflow: Interviews & surveys

• Advanced subjects
• on Air screendesign 
• Compositing, color correction 
• Videocast publishing 
• Online marketing, social media
• Search Engine Optimization 
• DTP publishing 
• API, Geotagging, RSS

Note: The sections outlined above do not exist as separate modules within the course and do not necessarily reflect the order in which these subjects are taught.

Assessment method

Practical:

• students submit a number of prescribed practical exercises throughout the course
• students undertake a substantial project in the field, within the guidelines set by the college

Theoretical:

• students sit theoretical progress examination at regular intervals over the duration of the course
• students submit a written diploma assignment on a subject of the student's choice (subjecs must be approved by SAE Academic Staff)
• students sit a final theory examination

who is this course for?

Digital Journalism is introducing fresh ways of storytelling, primarily through the technical components of new media. Using a combination of video, audio, photography and text the digital journalist is able to create a comprehensive, interactive account. Many of us use social networking sites such as Facebook, Twitter and Hyves, or start our own blog, to let the world know what we're thinking. If you are looking to turn your passion for writing and sharing into a profession, our new course in Digital Journalism will equip you with the skills you need to work in the fast paced environment of contemporary editorial departments. No publication can stay competitive in today's market without a strong online presence, including podcasts, blogs and videocasts. Consequently, journalists must now be able to integrate traditional journalistic skills with technical skills that enable them to create and immediately publish material in a variety of different media that captivates the digital audience.

The Crossmedia Communication and Production Diploma is based on the innovative and practical training concept of SAE. The course is among others also ideal for classic (chief)editors and journalists, who want to stay tuned with the latest digital evolution and want to learn additional skills. This education is also thought for students in journalism who want to engage a career in the Media world. A further field of application for students completing this course is a possibility to work within Marketing- und PR-teams of companies.

This course is ideal for candidates who:

• pursue an occupation in the field of (online) journalism
• pursue a career in corporate communication
• have a passion for writing and want to publish online
• want to start their own business or company related to online publications
• want to turn blogging into a profession
• are interested in online personal branding